Radio will continue to matter. As a medium, it has been able to adapt to changes in technology and earn its place for decades to come. Examples of such instances of adaptation are the use of radio on our mobile, as well as being able to stream radio online.
While the use of a radio station is to disseminate news, it is important that the news is up to date as well as relevant to listeners. We examine some reasons why it is important to have up to date news on your station.
Radio has a wider reach
It is not everyone that can afford a TV or read. However, most people have access to radio and can listen to up to date news or information. This makes radio the fastest and most affordable means of dissemination of information throughout the world. As technology and listeners become more sophisticated, radio continues to adapt too, and it is no surprise that we can now stream or listen to radio online.
Radio is highly mobile
Unlike other media of passing information, radio is mobile. They can be carried around easily or attached to the dashboard of your car. For automobile users especially, one can get a real-time update about the conditions of the road such as accidents or traffic situations. This up to date information will arm you on the routes to pass and the ones to avoid- all this while driving.
Suitable for emergencies
How many times have we experienced a total blackout during disasters? Power is the first thing that is usually affected in case of emergencies. With your radio, you can get useful and up to date information that can, in turn, save lives during this particular period.
It is not a surprise to see emergency services disseminate information through radio during the period of disaster because they understand that virtually everybody has one portable radio lying around the house.
When compared to other media, nothing beats the impact offered by radio services. During breaking events, up to date news and timely advertisement, radio is the first point of call due to the reduction in production time and equipment’s required. Advancement in technology has also been able to aid radio coverage from remote places back to the base station for high quality feeds.
Connect to your local base
Radio is consumed locally. Local advertisers that leverage on the locals for their business have a better chance through receivers than other media. Through the dissemination of up to date local news to the listeners, they can be able to promote products or services of local advertisers as well. When it comes to being informed on what is happening in your locality, radio stations remain the strongest.
Cost effective means of communication
Research has revealed that radio delivers more consumers than any medium of communications for each dollar spent. Niche targeted programming can be created for your business at a cheap cost that allows you to connect to your market base. With single coverage, you can broadcast to a high amount of listeners- part of them, your potential consumer.
The position of the radio as an essential source of news and entertainment cannot be overemphasized: and cutting-edge technologies will continue to aid it for decades to come.